Looking through the cluttered history of the soda can designs of both companies, the logo changes and evolutions become even more apparent. It could’ve been timeless, classic and iconic (all words that are associated with Coca Cola) but due to indecisiveness I feel the logo falls short of reaching that summit.
I have to argue that the Pepsi logo would have worked better if they’d picked the positioning and secured it with a classic typeface from the word go.
They seem to change their icon whenever the mood suits. However, how is it remembered? Is it the circle that’s got Pepsi wrote in the middle (1973)? Is it the 1991 version of the logo with the big red tail? Or is it 2008’s slanted version of the circle? Some people will argue that Pepsi’s circular imagery is recognisable, and really, there’s no denying that. It hasn’t aged and it still looks great.īecause Pepsi have elected to follow design trends, every several years, they have to roll out a refreshed logo design. If you asked somebody to describe the Coca Cola logo, you’d probably get a response along the lines of “it’s those red swirly letters”.Īnd on the other hand, if you asked somebody to describe the Pepsi logo, you would probably get a different version, depending on what it was like when they remember it most.Ĭoca Cola’s branding is timeless. Coca Cola vs Pepsi: The Difference in Styles However, they moved on, bringing in the blue and keeping up with trends, a vital branding mistake. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. Over the years, Pepsi’s logo evolved and changed with the times. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. Sure, it’s been sat on a couple of different backgrounds and had the word “Coke” added to it now and again, but essentially, it’s been the same logo. The swirly typeface that everyone the world over can recognise. I believe that where Coca Cola have succeeded and Pepsi have failed, is with their branding.įor over 100 years, Coca Cola have used the same logo. We’re simply talking about cola and cola alone.
Both Pepsi and Coca Cola are huge corporations with a lot of other brand names under their respective umbrellas. Now, we’re not talking about who makes the most money overall. Something that can be settled though, is why Coca Cola have consistently trumped Pepsi in the soda market.
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